That’s just really messed up.

So what’s their strategy for evangelism? Just spring it on people that they’re Christian? They think they can fake people out?  Bait and switch? What’s up here?

FOX NEWS: One of the nation’s most prominent Christian ministries has decided to take Christ out of its name – a move that has generated cries of political correctness from within the evangelical community.
Campus Crusade for Christ International announced this week that it will change the name of its U.S. Operations to “Cru” in early 2012.

“We felt like our name was getting in the way of accomplishing our mission,” said Steve Sellers, the vice president for Campus Crusade, noting that the ministry will still be committed to “proclaiming Christ around the world.”

Sellers said researchers found that 9 percent of Christians and 20 percent of non-Christians were alienated by the name Campus Crusade for Christ.

The organization was founded in 1951 by Bill and Vonette Bright and today has 25,000 staff members serving in 191 countries. Bright died in 2003, but his widow offered support for the name change in a video posted online.

“When Bill Bright started the organization, he told his wife that someday they would have to change the name,” Sellers said. “As early as the late ’70s and ’80s he was looking at making the name change.”
Sellers said several factors were involved in the name change – including overseas sensitivities.
“Our name was becoming more and more of a hindrance,” he told Fox News Radio. He specifically mentioned the word crusade.

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